The psychology of colour in product labels
A 12 page guide, written with Epson ColorWorks, on how colour affects the way a product label is read and remembered. Covers the science of colour perception, what different colours do in different sectors, three case studies, and how to get the colour you designed out of the printer.
What this eBook is about
A label has a few seconds to be understood. Colour is doing more of that work than most people building a label realise: it carries category, it carries quality, and in regulated environments it carries safety information before anybody reads a word.
This guide, written with Epson ColorWorks, covers what is actually known about how colour is perceived, how that plays out differently by sector, and what it takes to reproduce the colour you designed on the label that comes off the printer.
What is inside
- The science behind colour perception
- Colour psychology fundamentals, including cultural differences
- Strategic colour applications by industry, covering food and beverage, electronics, cosmetics and personal care
- Three case studies of colour changes in the field
- ColorWorks technology and the PrecisionCore advantage
- An implementation guide, from theory to print
- Measuring the return on colour investments
- Future trends in colour psychology
Who it is for
Anyone specifying or producing product labels who has more control over the colour than they are currently using, and anyone deciding whether on demand colour printing is worth bringing in house.
The case studies in this eBook cite specific results from named sectors. They are reproduced from the source document and have not been independently verified here.
12 pages, PDF. Published April 2025.
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